Emerging Pentecostalism?

Earl Creps weighs in on why Pentecostals haven't been much a part of the emerging "conversation," and whether they can be, in this interesting post.

At least as interesting, however, is the response he invited from sociologist Adam Long. Long appears to be somewhat skeptical of the EmChurch movement, or at least the claims of some of its leaders regarding its origins and purpose. His point #4 is particularly interesting--in this day and age, is pretending not to market the best marketing tool of all?