We can learn a lot about the problems of the contemporary church by examining a seemingly unlikely source: television news.
Broadcast television news viewership has been declining for many years. There are several reasons: competition from 24-hour cable news outlets, the rise of news accessibility on the internet, and increasingly popular opinion-based news coverage appearing on all types of media. Present-day viewership is now less than half of what it was in 1980.
During the same time period, increasing pressure has been brought to bear on television news outlets to become financially self-sustaining. Once considered a public service by broadcasters, television news divisions have become subject to the same pressures as their entertainment divisions: generate advertising revenue by increasing ratings and market share. This has led to a trend toward so-called “soft news”—lifestyle, celebrity, and human-interest stories that function more as entertainment than serious information. Networks found that soft news stories would increase market share, especially when promoted heavily with teasers, so they pushed their news departments to air growing amounts of soft news, often over the objections of veteran journalists.